Marketing Initiatives

Strengthening The Eastern NC
Economy

Eastern North Carolina is an amazing place to live, work, learn, and play. But many people don’t realize this, even if they live here. Our marketing initiatives help tell our region’s unique story through lifestyle marketing campaigns and high-quality media that shines a spotlight on all the special things happening here. Eastern North Carolina may not be a good fit for everyone, but we will work hard to connect with those who have an interest in a region like ours.

Marketing Goals:

Shines a light on our region’s best kept secrets

Though our marketing initiatives we aim to:

  • Elevate Eastern North Carolina’s profile as a special, dynamic region
  • Attract businesses and talent by highlighting the significant advantages of living and working here
  • Attract and retain people who value all that Eastern North Carolina has to offer
  • Strengthen our collective regional identity while celebrating our various communities
  • Promote key industries through targeted marketing campaigns and captivating storytelling and media
  • Showcase quality of life, career opportunities, cost of living, and natural resources

What We Do:

Storytelling as vibrant as our people and region

We deliver on our marketing goals through impactful and creative strategies and initiatives, including:

  • Lifestyle Marketing Campaigns:
    Positioning Eastern North Carolina as a great place to live, work, and play, with a focus on quality of life, cost of living, career opportunities, and incredible natural beauty
  • Key Industry Spotlights:
    Highlighting innovative industries like aerospace, advanced manufacturing, agriculture, and the Blue Economy
  • Volunteer and Brand Ambassador Programs:
    Building region-wide volunteer teams, programs, and opportunities for those who love it here and want to spread the word
  • Talent Attraction Initiatives:
    Promoting the region as a source of opportunity for young professionals, remote workers, and skilled talent to build their careers
  • Community Storytelling:
    Sharing stories of local success, innovation, and opportunity to celebrate the people and businesses that make the region special

Our Marketing Partners:

  • Our State
  • Business NC
  • Actually.co
  • IBX Media
  • Coast Host

Let’s Shape the Future of Eastern North Carolina Together.

NC East Alliance’s Key Initiatives:

Education Initiatives

STEM East builds a strong regional talent pipeline by equipping educators and students with STEM resources, curriculum, and real-world career pathways.

Economic Development & Employer Initiatives

We partner with regional employers to strengthen Eastern North Carolina’s workforce pipeline, promote career opportunities, and support efforts to prepare, attract, and retain top talent.

Marketing Initiatives

We elevate Eastern North Carolina’s story through region-wide marketing that highlights the area’s opportunity, beauty, and creativity for residents and audiences beyond.

Lost & Hidden Talent

We strengthen the region’s talent ecosystem by surfacing untapped opportunities and supporting overlooked individuals in accessing training and career pathways.

Community Development Initiatives

We help restore vibrancy and pride in Eastern North Carolina’s small towns and rural communities through redevelopment planning and revitalization efforts.